insurance company sign

Account Rounding Increases Insurance Revenues

By Julian Aston / August 7, 2021 / 0 Comments

When it comes to increasing insurance revenues, make sure you pick the “lowest hanging fruit” first.  The perfect opportunity exists to cross-sell or up-sell your present customers. All you need to do is implement a tactic called account rounding. What is account rounding? It’s one of the most effective, but underutilized sales and marketing tactics […]

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email marketing

What’s old is new again…

By Julian Aston / October 22, 2019 / 0 Comments

A spirited discussion during a networking session this morning helped me realize, once again, the importance of email…and yes, the ‘front-end’ emails like eNewsletters, promotional messaging, welcome and referral emails are all key, but today, more than ever, ‘back-end’ emails are equally as important.  What are ‘back-end’ emails? They could be considered follow up emails, […]

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Customer Retention Through Email Marketing

By Julian Aston / October 7, 2016 / 5 Comments

Customer retention builds your business through relationship development. Finding new customers is both expensive and hard. The easiest way to maintain your business and continue to grow is to keep the customers you have. Trying to build on top of an eroding base is like building a house on sand. You need a strong foundation. In short, […]

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Hyperlinks – Get Strategic With Email Marketing

By Julian Aston / October 7, 2016 / 1 Comment

Why Hyperlinks are a Good Thing If you’re using email as a tool to generate more business then you want to track the behavior of your email recipient. In order to do this, you need hyperlinks; not just any hyperlinks but those that tell you the specifics of what caught the recipient’s interest. Why? Because […]

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10 Ways to Improve Your Email Success

By Julian Aston / July 5, 2016 / 0 Comments

You write this amazing email. It’s been built around a sound marketing plan. The graphics are eye-catching and the content is superb. What a waste if it goes straight to someone’s spam folder! Here are 10 Ways to ensure email success without the spam. Email Success Without The SPAM! 1. Grab Their Attention With  a Catchy […]

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eNewsletters Are Top Email Messages

By Julian Aston / June 21, 2016 / 0 Comments

The blur of communications has progressed from letters and emails to texts, tweets, and Instagram pictures. Not only does email remain the communication tool of business, 68% of marketers say eNewsletters are the top email messages which help achieve their business goals.* It’s The Classic Form Of Remaining “Under The Radar” Rules come into play. Consider […]

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intouch Business