ATTRACT & CONVERT
Use targeted online media to drive inquiries.
Buy a visit to your site or product offering? That’s what paid search is all about - but it’s much more.
Whether you’re using google to attract a visit, bing, amazon, or others, today it’s all about the search. But that’s simply the beginning because attracting a qualified lead doesn’t equate to actually capturing them. And if you don’t capture a solid percentage of search initiated leads, you won’t ultimately attain a conversion, i.e., a new customer who has made a purchase.
Yes, it’s a far more complicated task than just initiating a visit from a qualified searcher. That’s why you need experts in your corner. Experts who understand the use of metrics to improve decision-making: quality score, cost per lead, cost per acquisition, net profitability based on CLV.
Not only that, experts who understand the importance of your landing page, the reviews you have received, the message you are conveying, your prominence in search engines, the manner in which you respond to an inquiry, and more.
When you engage intouch, you engage a team that understands where to invest your marketing dollars and maximize your ROI. You also engage a team of Google Premier Partners through our strategic business partner, National Positions. Together, we are experienced marketers and highly skilled technicians who know that a self-qualified inquiry can start with a search lead. Most importantly, the details of the inquiry must be captured, qualified and nurtured - taken from the ‘stickiness’ of your landing page through a series of drip emails and direct communication. The entire time we stay focused on their conversion and retention.
Choose intouch. Our objective is not just to attract someone searching for your category, but most important, convert that individual to become a Customer for Life.