Identifying your customer is the first step we take before making any marketing recommendations. To accurately identify your customer we develop marketing personas in order to gain a deep understanding of their demographic and psychographic attributes.
This approach eliminates marketing decisions based on “gut” feelings and relies solely on quantifiable facts.
Once we understand this important information we can determine the type of personalized data needed to target more of the right type of customer. Customers we can find by accessing millions of consumer and business contacts. Plus, over 2,000 sources to build and enhance your consumer and business databases including: government records, licensing boards, municipal directions, surveys, magazine subscriptions, purchase histories, memberships, attendee registries, website registrations, DBAs, incorporations, secretary of state data, annual reports, 10Ks, postal service information including National Change of Address, and more.
Data marketing is your point of departure and driver of added value. The value of data marketing cannot be overlooked in the world of digital marketing. In fact, according to invesp, Marketers that exceeded their revenue goals were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend.
With data in hand you can make the right business decisions, successfully introduce new products and services, stay in touch with your present customers, and obtain new ones.
Are you staying in touch? If you don’t stay in touch someone else will. Feel free to reach out and talk data with a member of our team at any time.