Integrated Marketing Communication (IMP) popped up recently as one of the ‘new’ marketing techniques web marketers are using to drive business. What’s amusing is that intouch Business has been using IMP to generate leads for our clients for a LONG time now. So, why all of a sudden is there this hype about IMP?  Because […]

One study of the insurance industry found that in 2012, roughly 38,500 insurance agencies were operating in the United States. With that much competition, how can insurance brokers and agents get ahead in what has become such a highly-competitive industry?  That’s a question we will address in this article on How to Develop Brand Recognition for Your […]

The numbers prove it out…customer engagement is the key to edging out the competition in the insurance industry. It can also increase customer retention, and the amount of business established clients do with your company. Price Doesn’t Have To Be The Answer Traditionally, companies have felt they needed to undercut the competition in order to secure […]

Data-driven marketing includes strategies built around the analysis of data points that are collected through client engagement. This analysis forms predictions about the client’s future behavior and extrapolates the ideal point of reception. Two things must occur for data-driven marketing to succeed: You must collect the data needed for analysis. There must be a marketer […]

By now, most of you know about the marketing tactic called ” ad retargeting.”  You get retargeted when, after looking at a pair of shoes on Amazon, you ‘bounce’ from the page, and an ad for those same shoes follow you on other websites. These ads are designed to bring you right back to buy those […]

The days of cold calling are virtually over, replaced with a more intelligent approach to customer acquisition. Most people find sales calls intrusive. With caller ID, many people don’t even answer their phones anymore unless they know who is calling Usually, the person making cold calls dislikes them as much as the recipient Statistics show […]

According to Wikipedia, brand engagement is the process of forming an emotional or rational attachment between a consumer and a brand. Now that we’ve defined brand engagement, how does more of it benefit your business? Furthermore, how does brand engagement turn prospects into qualified leads, and convert qualified leads into customers? Brand engagement through touchpoints? […]

Some years ago, Google conducted an extensive study on how to build the perfect team. After two years, and millions of dollars, they had collected data on almost every team within their company. Their goal was to find the recipe that would turn out a perfect team every time. If you want to grow your […]

Last month we posted an article about the need to plan out your strategic marketing plan for the new year NOW, rather than come in late to the game. However, many people find it hard to pinpoint what is an attainable and realistic goal. That is because they fail to realize that there are two […]

WordPress is set to release its second major update this year in November 2017. Unless you are playing around on the backend of your website, WordPress 4.9 probably won’t mean much and it will be easy for you to ignore. That would be a mistake.  Every time WordPress updates, so do your plugins. It might […]

It’s the fourth quarter, and you are down on the scoreboard. Your players are tired, and nobody seems to have any good ideas. Should you punt or should you run? Can you relate? Does it seem that your business is flagging? That you have no clever ideas for reaching new markets? Do you lack motivation? […]

Last year, Google announced plans to penalize all websites without HTTPS. This push to encrypt the web will take effect in October, 2017 and the time for procrastination is over. For those websites without encryption, the Chrome browser will flash a ‘Not Secure’ warning to users. If you don’t hurry and address the issue then […]

The way Google has their search engine results page (SERP) set up, local businesses have the advantage. Normally, the first three results are reserved for paid advertising. After that, local businesses are listed, leaving the bottom spots for organic results. Because of this, it is important for you to take advantage of local optimization no […]

Do you have a digital marketing strategy? Has it changed over time? How do you know when it’s time to rethink your plan? Many senior executives struggle with how to handle digital marketing strategies. After all, the online world is ever-changing, and the rules seem a bit vague. Unless you hire a full-time online marketing […]

You’ve got a new product or service to introduce to your industry, and you’d like to present it to customers, prospective buyers, influencers and the press. One of the best ways to reach your clientele is through trade show marketing. Trade shows allow you to connect with members of a particular industry. They are the […]

Recently, we wrote an article for one of our clients on the integration of direct mail and video. Afterward, it occurred to us that all industries need to know about integrated marketing communication. Most of you probably understand the concept on a visceral level, but here we will show you its practical application. What Do […]

Progress implies forward movement, and if you can’t adapt, then you run the risk of falling by the wayside. It seems like every year the best practices for SEO change and this year is no different. The hot topic for 2017 is voice search. The SEO world is all abuzz on how to optimize content […]