You’ve got a new product or service to introduce to your industry, and you’d like to present it to customers, prospective buyers, influencers and the press. One of the best ways to reach your clientele is through trade show marketing. Trade shows allow you to connect with members of a particular industry. They are the […]
How Integrated Marketing Communication Works
Recently, we wrote an article for one of our clients on the integration of direct mail and video. Afterward, it occurred to us that all industries need to know about integrated marketing communication. Most of you probably understand the concept on a visceral level, but here we will show you its practical application. What Do […]
How to Optimize Content for Voice Search
Progress implies forward movement, and if you can’t adapt, then you run the risk of falling by the wayside. It seems like every year the best practices for SEO change and this year is no different. The hot topic for 2017 is voice search. The SEO world is all abuzz on how to optimize content […]
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3 Brilliant Ways To Communicate Your Value Proposition
Competition within the insurance industry is fierce. There are over 150 different general insurance companies listed by Wikipedia. Each of those companies employs tens of thousands independent agents. Allstate, alone, lists over 15,000 agents. So, how do you stand out from the crowd? The best way to set yourself apart is to determine your value […]
What is in Store for Your Insurance Business?
I spent the ‘90’s as a business consultant serving small to medium sized businesses in North America. During that time I collaborated with insurance business owners and leaders to develop business plans and presentations, countless times. Sometimes, I was also responsible for scouting for funds, business partners, new clients, and more. During my consulting years […]
Increase Customer Retention Rates with Targeted Messaging
It used to be that companies would send out the same message to each of their customers. As time went on, they realized that grouping their customers made it easier to target their message. This made for more relevant and profitable campaigns. The by-product of this turned out to be an increase in customer retention […]
Customer Lifetime Value – What Is a Customer Worth?
How much is a single customer worth to you? Is retention as important as generating new leads? To answer these questions you need to consider the lifetime value of your clients. To determine Customer Lifetime Value means to calculate how much profit you can expect from a single client over their lifetime. Granted, there is […]
Account Rounding Increases Insurance Revenues
When it comes to increasing insurance revenues, make sure you pick the “lowest hanging fruit” first. The perfect opportunity exists to cross-sell or up-sell your present customers. All you need to do is implement a tactic called account rounding. What is account rounding? It’s one of the most effective, but underutilized sales and marketing tactics […]
The 6 Focus Areas for Strategic Marketing
In order to build your business and grow your customer base, you really need a strategic marketing plan. To make the plan effective, make sure to integrate all of your marketing efforts in one overall strategy. Ideally, each tool should play off another. Together they work hand-in-hand, to produce a better return on your investment. […]
Vertical Marketing: Are You Ready To Take the Plunge?
What do we mean by vertical marketing? Visualize your marketing model as the root system beneath a tree. The trunk is the broad category of your industry, which then gets subdivided into narrower branches. These branches might be your specific services or product categories. For each branch, you have an ideal customer. Vertical marketing targets these […]
SEO vs PPC: What Came First, The Chicken or the Egg?
Organic and paid search are tactics that achieve the same objective. Search Engine Optimization (SEO) fuels organic search results. Search Engine Marketing, which includes Pay-Per-Click (PPC) brings in paid results. Both get your message to potential clients. However, the effectiveness and cost of each, and the manner in which you deliver the message are quite […]
Combine Inbound & Outbound Marketing for the Best Results
Sometimes I just shake my head at some of the terms thrown about by marketers today. Specifically, I become frustrated over the terms “inbound” and “outbound” marketing. In the digital world, the focus revolves around inbound marketing. The old methods of direct mail, phone solicitation, face-to-face contact, and calls have been set aside as ineffective […]
Holiday Marketing Campaign – Make Sure You Know Your Target
Depending on your industry and type of business, you could reap huge rewards from developing a holiday marketing campaign. After all, according to the National Retail Federation, consumer spending is expected to jump 4% during this year’s holiday season. Wouldn’t it be great if part of that money was spent on your products and services? “93% of all […]
Customer Retention Through Email Marketing
Customer retention builds your business through relationship development. Finding new customers is both expensive and hard. The easiest way to maintain your business and continue to grow is to keep the customers you have. Trying to build on top of an eroding base is like building a house on sand. You need a strong foundation. In short, […]
Hyperlinks – Get Strategic With Email Marketing
Why Hyperlinks are a Good Thing If you’re using email as a tool to generate more business then you want to track the behavior of your email recipient. In order to do this, you need hyperlinks; not just any hyperlinks but those that tell you the specifics of what caught the recipient’s interest. Why? Because […]
Testimonials Are Like Love To Your Business
A Crazy Little Thing Called Testimonials According to Queen’s late (and amazing), Freddie Mercury, love is a crazy thing. But while love may be crazy, it’s wonderful for business if it comes in the form of reviews and testimonials! Talking about crazy, here’s a crazy stat that should catch your attention… A whopping 90% of […]
10 Ways to Improve Your Email Success
You write this amazing email. It’s been built around a sound marketing plan. The graphics are eye-catching and the content is superb. What a waste if it goes straight to someone’s spam folder! Here are 10 Ways to ensure email success without the spam. Email Success Without The SPAM! 1. Grab Their Attention With a Catchy […]
eNewsletters Are Top Email Messages
The blur of communications has progressed from letters and emails to texts, tweets, and Instagram pictures. Not only does email remain the communication tool of business, 68% of marketers say eNewsletters are the top email messages which help achieve their business goals.* It’s The Classic Form Of Remaining “Under The Radar” Rules come into play. Consider […]
