Vertical Marketing: Are You Ready To Take the Plunge?

By Julian Aston / November 10, 2022 / 2 Comments

What exactly is Vertical Marketing?  Visualize your marketing model as the root system beneath a tree. The trunk is the broad category of your industry, which then gets subdivided into narrower branches. These branches might be your specific services or product categories. For each branch, you have an ideal customer. Vertical marketing targets these smaller […]

Read More

Social Posting: How Much Is Too Much?

By Julian Aston / May 22, 2022 / 0 Comments

There’s no easy answer to this question as the solution is different for every marketer. What is the composition of your target audience? If it skews to millennials, the answer is more often than if your target is skewed older. Is yours the type of product or service that needs to post more often? I […]

Read More

Why Is A Review About Your Business So Important?

By Julian Aston / April 7, 2022 / 0 Comments

When was the last time you didn’t take a positive or negative comment into account before clicking the shopping cart button or making a purchase of any kind? You’re not alone…93% of consumers say online reviews impact purchase decisions. Not only that, 63% of consumers are willing to pay up to 15% more for a […]

Read More

How to Retain and Recruit Employees in 2022

By Julian Aston / March 11, 2022 / 0 Comments

The New Year is in full swing and entrepreneurs, business owners and strategists, are all looking to level up their goals, but it’s a struggle without the support of a solid team of employees. Work-life balance, flexible scheduling and company culture are cited as the top reasons people left their employment and/or changed their careers […]

Read More

Account Rounding: The Best Growth Strategy For Your Agency?

By Julian Aston / November 1, 2021 / 0 Comments

According to a Deloitte study, 60% of insurance consumers feel like their insurance agents don’t offer any value after the initial policy purchase. …but the average Independent Agency writes only 1.3 policies per client. On average, single-policy accounts stay with an agency for only three years. …but change that to two policies and they stick […]

Read More

How do you create great content?

By Julian Aston / August 11, 2021 / 0 Comments

The word “valuable” best describes good content. Is your reader deriving benefit from your content? Look, there is so much content out there today delivered in so many forms, digital and otherwise, that your content just has to excel. And if you’re wondering about the type of content that will interest your readers, ask them! […]

Read More
insurance company sign

Account Rounding Increases Insurance Revenues

By Julian Aston / August 7, 2021 / 5 Comments

When it comes to increasing insurance revenues, make sure you pick the “lowest hanging fruit” first.  The perfect opportunity exists to cross-sell or up-sell your present customers. All you need to do is implement a tactic called account rounding. What is account rounding? It’s one of the most effective, but underutilized sales and marketing tactics […]

Read More

Account Rounding: 5 Necessary Ingredients

By Julian Aston / August 7, 2021 / 1 Comment

Last year I wrote about the importance of Account Rounding to increase insurance revenues. Since then we have continued to refine the idea of account rounding and we’ve learned valuable information regarding how you can best use account rounding to help build your book of business.  To help you understand how this tactic can work […]

Read More
ca large number of customers determines customer lifetime value

How Important Is It To Retain a Customer? Calculate Their Value.

By Julian Aston / April 8, 2021 / 9 Comments

How much is a single customer worth to you? Is retention as important as generating new leads? To answer these questions you need to consider the lifetime value of your clients. To determine Customer Lifetime Value means to calculate how much profit you can expect from a single client over their lifetime. Granted, there is […]

Read More

The Importance of Creating Marketing Personas

By Julian Aston / January 20, 2021 / 0 Comments

To build Customers for Life, you need to start by creating Marketing Personas. The why? The how and some action steps. In short, it’s really all about the data – how you collect it, analyze it and use it.  What exactly is a Marketing Persona? Think of it as a semi-fictional representation of your primary […]

Read More

Strategies vs Objectives vs Tactics: Why do you need to know the difference?

By Julian Aston / November 7, 2020 / 0 Comments

Strategies vs Objectives vs Tactics – knowing the difference can and will help change the equation. A common question that crops up all the time is “what the difference is between strategy, objectives  and tactics”. Understanding both the difference, and how these factors dovetail, is vital given that the answer will likely determine how marketing […]

Read More

First Impressions Count So Make Them Profitable

By Julian Aston / November 7, 2020 / 0 Comments

How? Send welcome emails! So here’s the thing: Open rates for welcome emails are, on average, 50%. This means that, compared to standard email, they are 86% more effective. Why take advantage of this situation? Based on historic open rates, you know that your new customer is most receptive to reading and digesting your messaging at […]

Read More

FOR IMMEDIATE RELEASE: intouch relaunches intouchagent marketing program 

By Julian Aston / September 11, 2020 / 0 Comments

intouch relaunches intouchagent marketing program for insurance professionals Digital marketing agency helps insurance pros stay in touch with customers and prospects Los Angeles, CA – Today, intouch Business, Inc., a leading digital marketing agency announced the relaunch of their intouchagent marketing program for insurance professionals. Originally conceived over 14 years ago as an email marketing program, […]

Read More

How can you improve your email open rate?

By Julian Aston / July 20, 2020 / 0 Comments

4 proven techniques to sky-rocket your email open rate Email open rates vary greatly for many different reasons, but most important the open rate is most impacted when the recipient of your email believes there is VALUE in the message you have sent. That ‘value’ is represented in four ways: Your From (sender) name. Your […]

Read More

Cyber threats spike during coronavirus pandemic

By Julian Aston / April 22, 2020 / 0 Comments

Cyber threats to both the health care sector and average Americans have surged as hackers look to take advantage of the panic and chaos caused by the coronavirus crisis. Major agencies including the Department of Health and Human Services (HHS) and the World Health Organization (WHO) have been targeted by hackers in unsuccessful but ongoing […]

Read More

“It’s not what you say, it’s how you say it” makes no sense right now.

By Julian Aston / March 25, 2020 / 0 Comments

“It’s not what you say, it’s how you say it” is a statement that makes no sense right now. While “how you say it” will always be important, it is absolutely imperative that “what you say” is relevant, important and non frivolous at this time. Otherwise, you risk the recipient of your messaging ignoring and […]

Read More

The Road to Untold Riches: Niche marketing

By Julian Aston / February 19, 2020 / 0 Comments

“Niche marketing,” aka “Vertical Marketing,” aka “Program Marketing”. The strategy may be known by a number of names, but it’s really just “smart marketing” when you choose to market into a particular niche. Why? Unless you have a large budget and have the operational power of a large company, marketing your product or service to […]

Read More

Amazon wishes upon a (marketing) star

By Julian Aston / January 2, 2020 / 0 Comments

Do you remember the last time you committed to making a purchase of something without ensuring it had a decent quantity of firmly positive reviews, plus four or more stars denoting further approval? I was going to write a story about the importance of reviews and associated stars in terms of the online shopping experience, […]

Read More
email marketing

What’s old is new again…

By Julian Aston / October 22, 2019 / 0 Comments

A spirited discussion during a networking session this morning helped me realize, once again, the importance of email…and yes, the ‘front-end’ emails like eNewsletters, promotional messaging, welcome and referral emails are all key, but today, more than ever, ‘back-end’ emails are equally as important.  What are ‘back-end’ emails? They could be considered follow up emails, […]

Read More

Nefarious Marketing: The profession has never looked so bad

By Julian Aston / October 9, 2019 / 0 Comments

I believe marketing to be an honorable profession, reaching out to the consumer or to businesses with messages that, however contrived they may be, minimally deliver some value along the way. Not so with what I think of as “nefarious marketing” techniques. Ones that take advantage of or attempt to change behavior. One doesn’t have […]

Read More