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Data-Driven Marketing – Eliminating the “Cold Call”

By Julian Aston / March 6, 2018 / 2 Comments

Data-driven marketing includes strategies built around the analysis of data points that are collected through client engagement. This analysis forms predictions about the client’s future behavior and extrapolates the ideal point of reception. Two things must occur for data-driven marketing to succeed: You must collect the data needed for analysis. There must be a marketer […]

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Ad Retargeting & List Retargeting – Big Brother Watching?

By Julian Aston / February 11, 2018 / 0 Comments

By now, most of you know about the marketing tactic called ” ad retargeting.”  You get retargeted when, after looking at a pair of shoes on Amazon, you ‘bounce’ from the page, and an ad for those same shoes follow you on other websites. These ads are designed to bring you right back to buy those […]

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cold calling qualifying leads intouch Business

Increase Customer Acquisition & Eliminate Cold Calling

By Julian Aston / February 1, 2018 / 2 Comments

The days of cold calling are virtually over, replaced with a more intelligent approach to customer acquisition. Most people find sales calls intrusive. With caller ID, many people don’t even answer their phones anymore unless they know who is calling Usually, the person making cold calls dislikes them as much as the recipient Statistics show […]

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Turning Brand Engagement into Conversions

By Julian Aston / January 18, 2018 / 1 Comment

According to Wikipedia, brand engagement is the process of forming an emotional or rational attachment between a consumer and a brand. Now that we’ve defined brand engagement, how does more of it benefit your business? Furthermore, how does brand engagement turn prospects into qualified leads, and convert qualified leads into customers? Brand engagement through touchpoints? […]

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Building the Perfect Marketing Team

By Julian Aston / November 15, 2017 / 0 Comments

Some years ago, Google conducted an extensive study on how to build the perfect team. After two years, and millions of dollars, they had collected data on almost every team within their company. Their goal was to find the recipe that would turn out a perfect team every time. If you want to grow your […]

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Set SMART Goals for Greater Profit

By Julian Aston / November 15, 2017 / 1 Comment

Last month we posted an article about the need to plan out your strategic marketing plan for the new year NOW, rather than come in late to the game. However, many people find it hard to pinpoint what is an attainable and realistic goal. That is because they fail to realize that there are two […]

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Email Marketing Campaigns Deliver Big Results

By Julian Aston / October 30, 2017 / 0 Comments

Why do people keep buying new iPhones? Or video gaming systems? Or cars? Is it that their old ones no longer work? Rather, it’s mankind’s insatiable need to ‘acquire new things.’ Knowing that your customers will never be ‘satisfied’ can work to your advantage. Using email marketing campaigns to promote ‘new and better’ can deliver […]

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Why Should You Care About the WordPress 4.9 Update?

By Julian Aston / October 26, 2017 / 0 Comments

WordPress is set to release its second major update this year in November 2017. Unless you are playing around on the backend of your website, WordPress 4.9 probably won’t mean much and it will be easy for you to ignore. That would be a mistake.  Every time WordPress updates, so do your plugins. It might […]

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football is like a marketing strategy

Your Marketing Strategy: Tips for a Winning Season

By Julian Aston / September 27, 2017 / 2 Comments

It’s the fourth quarter, and you are down on the scoreboard. Your players are tired, and nobody seems to have any good ideas. Should you punt or should you run? Can you relate? Does it seem that your business is flagging? That you have no clever ideas for reaching new markets? Do you lack motivation? […]

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Google Says the Time for Encryption is at Hand – Move to HTTPS

By Julian Aston / September 11, 2017 / 0 Comments

Last year, Google announced plans to penalize all websites without HTTPS. This push to encrypt the web will take effect in October, 2017 and the time for procrastination is over. For those websites without encryption, the Chrome browser will flash a ‘Not Secure’ warning to users. If you don’t hurry and address the issue then […]

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rank locally

5 Tips for Getting Your Business to Rank Locally

By Julian Aston / August 24, 2017 / 2 Comments

The way Google has their search engine results page (SERP) set up, local businesses have the advantage. Normally, the first three results are reserved for paid advertising. After that, local businesses are listed, leaving the bottom spots for organic results. Because of this, it is important for you to take advantage of local optimization no […]

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The Best Method for Planning Your Digital Marketing Strategy

By Julian Aston / August 11, 2017 / 0 Comments

Do you have a digital marketing strategy? Has it changed over time? How do you know when it’s time to rethink your plan? Many senior executives struggle with how to handle digital marketing strategies. After all, the online world is ever-changing, and the rules seem a bit vague. Unless you hire a full-time online marketing […]

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How to Profit from Trade Show Marketing

By Julian Aston / July 9, 2017 / 0 Comments

You’ve got a new product or service to introduce to your industry, and you’d like to present it to customers, prospective buyers, influencers and the press. One of the best ways to reach your clientele is through trade show marketing. Trade shows allow you to connect with members of a particular industry. They are the […]

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How Integrated Marketing Communication Works

By Julian Aston / June 15, 2017 / 1 Comment

Recently, we wrote an article for one of our clients on the integration of direct mail and video. Afterward, it occurred to us that all industries need to know about integrated marketing communication. Most of you probably understand the concept on a visceral level, but here we will show you its practical application. What Do […]

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google voice search how to optimize content for voice search

How to Optimize Content for Voice Search

By Julian Aston / May 30, 2017 / 1 Comment

Progress implies forward movement, and if you can’t adapt, then you run the risk of falling by the wayside. It seems like every year the best practices for SEO change and this year is no different. The hot topic for 2017 is voice search. The SEO world is all abuzz on how to optimize content […]

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3 Brilliant Ways To Communicate Your Value Proposition

By Julian Aston / March 24, 2017 / 3 Comments

Competition within the insurance industry is fierce. There are over 150 different general insurance companies listed by Wikipedia. Each of those companies employs tens of thousands independent agents. Allstate, alone, lists over 15,000 agents. So, how do you stand out from the crowd? The best way to set yourself apart is to determine your value […]

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What’s in Store for Your Insurance Business?

By Julian Aston / March 10, 2017 / 3 Comments

I spent the ‘90’s as a business consultant serving small to medium sized businesses in North America. During that time I collaborated with insurance business owners and leaders to develop business plans and presentations, countless times. Sometimes, I was also responsible for scouting for funds, business partners, new clients, and more.  During my consulting years […]

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Increase Customer Retention Rates with Targeted Messaging

By Julian Aston / March 1, 2017 / 9 Comments

It used to be that companies would send out the same message to each of their customers. As time went on, they realized that grouping their customers made it easier to target their message. This made for more relevant and profitable campaigns. The by-product of this turned out to be an increase in customer retention […]

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The 6 Focus Areas for Strategic Marketing

By Julian Aston / January 3, 2017 / 6 Comments

In order to build your business and grow your customer base, you really need a strategic marketing plan. To make the plan effective, make sure to integrate all of your marketing efforts in one overall strategy. Ideally, each tool should play off another. Together they work hand-in-hand, to produce a better return on your investment. […]

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SEO vs PPC: What Came First, The Chicken or the Egg?

By Julian Aston / November 28, 2016 / 4 Comments

Organic and paid search are tactics that achieve the same objective. Search Engine Optimization (SEO) fuels organic search results. Search Engine Marketing, which includes Pay-Per-Click (PPC) brings in paid results. Both get your message to potential clients. However,  the effectiveness and cost of each, and the manner in which you deliver the message are quite […]

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