How will you acquire these new, primary customers?

This is key to understanding the best marketing tactics you need to employ. When you look at your present customer profiles, where are your customers originating? As an example, are they coming from referral sources, is it an Adwords lead, are you using email lists to reach out, (of course, it is probably all of the above, and more, however, in order to prioritize your marketing tactics, you need to place emphasis on one or the other – or more likely, a combination of tactics).