How to Retain and Recruit Employees in 2022

By Julian Aston / March 11, 2022 / 0 Comments

The New Year is in full swing and entrepreneurs, business owners and strategists, are all looking to level up their goals, but it’s a struggle without the support of a solid team of employees. Work-life balance, flexible scheduling and company culture are cited as the top reasons people left their employment and/or changed their careers […]

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The Importance of Creating Marketing Personas

By Julian Aston / January 20, 2021 / 0 Comments

To build Customers for Life, you need to start by creating Marketing Personas. The why? The how and some action steps. In short, it’s really all about the data – how you collect it, analyze it and use it.  What exactly is a Marketing Persona? Think of it as a semi-fictional representation of your primary […]

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Strategies vs Objectives vs Tactics: Why do you need to know the difference?

By Julian Aston / November 7, 2020 / 0 Comments

Strategies vs Objectives vs Tactics – knowing the difference can and will help change the equation. A common question that crops up all the time is “what the difference is between strategy, objectives  and tactics”. Understanding both the difference, and how these factors dovetail, is vital given that the answer will likely determine how marketing […]

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First Impressions Count So Make Them Profitable

By Julian Aston / November 7, 2020 / 0 Comments

How? Send welcome emails! So here’s the thing: Open rates for welcome emails are, on average, 50%. This means that, compared to standard email, they are 86% more effective. Why take advantage of this situation? Based on historic open rates, you know that your new customer is most receptive to reading and digesting your messaging at […]

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FOR IMMEDIATE RELEASE: intouch relaunches intouchagent marketing program 

By Julian Aston / September 11, 2020 / 0 Comments

intouch relaunches intouchagent marketing program for insurance professionals Digital marketing agency helps insurance pros stay in touch with customers and prospects Los Angeles, CA – Today, intouch Business, Inc., a leading digital marketing agency announced the relaunch of their intouchagent marketing program for insurance professionals. Originally conceived over 14 years ago as an email marketing program, […]

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Cyber threats spike during coronavirus pandemic

By Julian Aston / April 22, 2020 / 0 Comments

Cyber threats to both the health care sector and average Americans have surged as hackers look to take advantage of the panic and chaos caused by the coronavirus crisis. Major agencies including the Department of Health and Human Services (HHS) and the World Health Organization (WHO) have been targeted by hackers in unsuccessful but ongoing […]

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“It’s not what you say, it’s how you say it” makes no sense right now.

By Julian Aston / March 25, 2020 / 0 Comments

“It’s not what you say, it’s how you say it” is a statement that makes no sense right now. While “how you say it” will always be important, it is absolutely imperative that “what you say” is relevant, important and non frivolous at this time. Otherwise, you risk the recipient of your messaging ignoring and […]

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The Road to Untold Riches: Niche marketing

By Julian Aston / February 19, 2020 / 0 Comments

“Niche marketing,” aka “Vertical Marketing,” aka “Program Marketing”. The strategy may be known by a number of names, but it’s really just “smart marketing” when you choose to market into a particular niche. Why? Unless you have a large budget and have the operational power of a large company, marketing your product or service to […]

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Nefarious Marketing: The profession has never looked so bad

By Julian Aston / October 9, 2019 / 0 Comments

I believe marketing to be an honorable profession, reaching out to the consumer or to businesses with messages that, however contrived they may be, minimally deliver some value along the way. Not so with what I think of as “nefarious marketing” techniques. Ones that take advantage of or attempt to change behavior. One doesn’t have […]

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The 5th “P” of marketing – and the most important?

By Julian Aston / July 24, 2019 / 0 Comments

Everyone who took ‘Marketing 101’ learned about the 4 “P’s” of marketing: Product Price Physical distribution Promotion But since you attended college, a fifth “P” has been added signifying “Positioning”…and it should take a leading place when developing your marketing strategy prior to working through price, physical distribution and promotion. After all, how can you […]

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After Conversion

By Julian Aston / April 1, 2019 / 0 Comments

And then later, after conversion… A Welcome Series Send a series of welcome messages to new customers and you’ll see measurable sales increases when they up-sell and cross-sell themselves. eNewsletters and Holiday eCards An email newsletter is used to inform your audience about the latest news, tips, or updates about your product or company. They […]

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Utilizing Email As The Primary Tool To Help Automate Conversion

By Julian Aston / April 1, 2019 / 0 Comments

Naturally, conversion will require the involvement of your salesforce and a combination of marketing and sales techniques. This article focuses on how making email your primary marketing tool will help you automate this task. Here are two examples: Inquiry Responders When you receive an online inquiry all you know is that it’s someone shopping for […]

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Map Out A Well-Segmented, Dynamic Email Strategy

By Julian Aston / April 1, 2019 / 0 Comments

So your marketing campaign was successful and leads have been generated. If you thought that was hard enough, now comes the really hard work entailed in converting your leads into customers. But here’s some good news…mapping out a well-segmented, dynamic email strategy with a focus on analyzing data to find patterns and insights that indicate […]

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Marketing Priorities & Challenges For The Year Ahead

By Julian Aston / February 28, 2019 / 0 Comments

Implementation of your plan is typically a marathon not a sprint HubSpot recently issued their “State of Inbound 2018” Report. This annual report asks respondents what their company’s top marketing priorities will be over the next 12 months. 6200 respondents in 99 countries from a mix of industries, company sizes and levels of seniority weighed […]

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How will you acquire these new, primary customers?

By Julian Aston / February 28, 2019 / 0 Comments

This is key to understanding the best marketing tactics you need to employ. When you look at your present customer profiles, where are your customers originating? As an example, are they coming from referral sources, is it an Adwords lead, are you using email lists to reach out, (of course, it is probably all of […]

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How many leads will it take?

By Julian Aston / February 28, 2019 / 0 Comments

In order to formulate your budget requirements, and to understand the extent of your marketing campaign, you need to calculate the amount of leads required to be placed in the customer conversion process. This understanding comes from an extrapolation of how many leads it takes to convert one customer. If you’re looking to acquire 100 […]

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Marketing Priorities

By Julian Aston / February 28, 2019 / 0 Comments

When it comes to marketing challenges, 61% of the respondents said generating traffic and leads was their #1 challenge. Clearly, at 69%, converting leads to customers is a major priority, and at 61%, generating those very leads is the key challenge.

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integrated marketing communication intouch business

Integrated Marketing Communication – Marrying the Old and the New

By Julian Aston / April 9, 2018 / 0 Comments

Integrated Marketing Communication (IMP) popped up recently as one of the ‘new’ marketing techniques web marketers are using to drive business. What’s amusing is that intouch Business has been using IMP to generate leads for our clients for a LONG time now. So, why all of a sudden is there this hype about IMP?  Because […]

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The Research Numbers Prove That Customer Engagement Pays

By Julian Aston / March 12, 2018 / 0 Comments

The numbers prove it out…customer engagement is the key to edging out the competition in the insurance industry. It can also increase customer retention, and the amount of business established clients do with your company. Price Doesn’t Have To Be The Answer Traditionally, companies have felt they needed to undercut the competition in order to secure […]

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ad retargeting intouch Business Burbank CA

Ad Retargeting & List Retargeting – Big Brother Watching?

By Julian Aston / February 11, 2018 / 0 Comments

By now, most of you know about the marketing tactic called ” ad retargeting.”  You get retargeted when, after looking at a pair of shoes on Amazon, you ‘bounce’ from the page, and an ad for those same shoes follow you on other websites. These ads are designed to bring you right back to buy those […]

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