Cyber threats to both the health care sector and average Americans have surged as hackers look to take advantage of the panic and chaos caused by the coronavirus crisis. Major agencies including the Department of Health and Human Services (HHS) and the World Health Organization (WHO) have been targeted by hackers in unsuccessful but ongoing […]

“It’s not what you say, it’s how you say it” is a statement that makes no sense right now. While “how you say it” will always be important, it is absolutely imperative that “what you say” is relevant, important and non frivolous at this time. Otherwise, you risk the recipient of your messaging ignoring and […]

“Niche marketing,” aka “Vertical Marketing,” aka “Program Marketing”. The strategy may be known by a number of names, but it’s really just “smart marketing” when you choose to market into a particular niche. Why? Unless you have a large budget and have the operational power of a large company, marketing your product or service to […]

Everyone who took ‘Marketing 101’ learned about the 4 “P’s” of marketing: Product Price Physical distribution Promotion But since you attended college, a fifth “P” has been added signifying “Positioning”…and it should take a leading place when developing your marketing strategy prior to working through price, physical distribution and promotion. After all, how can you […]

And then later, after conversion… A Welcome Series Send a series of welcome messages to new customers and you’ll see measurable sales increases when they up-sell and cross-sell themselves. eNewsletters and Holiday eCards An email newsletter is used to inform your audience about the latest news, tips, or updates about your product or company. They […]

Naturally, conversion will require the involvement of your salesforce and a combination of marketing and sales techniques. This article focuses on how making email your primary marketing tool will help you automate this task. Here are two examples: Inquiry Responders When you receive an online inquiry all you know is that it’s someone shopping for […]

So your marketing campaign was successful and leads have been generated. If you thought that was hard enough, now comes the really hard work entailed in converting your leads into customers. But here’s some good news…mapping out a well-segmented, dynamic email strategy with a focus on analyzing data to find patterns and insights that indicate […]

Implementation of your plan is typically a marathon not a sprint HubSpot recently issued their “State of Inbound 2018” Report. This annual report asks respondents what their company’s top marketing priorities will be over the next 12 months. 6200 respondents in 99 countries from a mix of industries, company sizes and levels of seniority weighed […]

This is key to understanding the best marketing tactics you need to employ. When you look at your present customer profiles, where are your customers originating? As an example, are they coming from referral sources, is it an Adwords lead, are you using email lists to reach out, (of course, it is probably all of […]

In order to formulate your budget requirements, and to understand the extent of your marketing campaign, you need to calculate the amount of leads required to be placed in the customer conversion process. This understanding comes from an extrapolation of how many leads it takes to convert one customer. If you’re looking to acquire 100 […]

When it comes to marketing challenges, 61% of the respondents said generating traffic and leads was their #1 challenge. Clearly, at 69%, converting leads to customers is a major priority, and at 61%, generating those very leads is the key challenge.

Integrated Marketing Communication (IMP) popped up recently as one of the ‘new’ marketing techniques web marketers are using to drive business. What’s amusing is that intouch Business has been using IMP to generate leads for our clients for a LONG time now. So, why all of a sudden is there this hype about IMP?  Because […]

The numbers prove it out…customer engagement is the key to edging out the competition in the insurance industry. It can also increase customer retention, and the amount of business established clients do with your company. Price Doesn’t Have To Be The Answer Traditionally, companies have felt they needed to undercut the competition in order to secure […]

By now, most of you know about the marketing tactic called ” ad retargeting.”  You get retargeted when, after looking at a pair of shoes on Amazon, you ‘bounce’ from the page, and an ad for those same shoes follow you on other websites. These ads are designed to bring you right back to buy those […]

The days of cold calling are virtually over, replaced with a more intelligent approach to customer acquisition. Most people find sales calls intrusive. With caller ID, many people don’t even answer their phones anymore unless they know who is calling Usually, the person making cold calls dislikes them as much as the recipient Statistics show […]

According to Wikipedia, brand engagement is the process of forming an emotional or rational attachment between a consumer and a brand. Now that we’ve defined brand engagement, how does more of it benefit your business? Furthermore, how does brand engagement turn prospects into qualified leads, and convert qualified leads into customers? Brand engagement through touchpoints? […]

Some years ago, Google conducted an extensive study on how to build the perfect team. After two years, and millions of dollars, they had collected data on almost every team within their company. Their goal was to find the recipe that would turn out a perfect team every time. If you want to grow your […]

Last month we posted an article about the need to plan out your strategic marketing plan for the new year NOW, rather than come in late to the game. However, many people find it hard to pinpoint what is an attainable and realistic goal. That is because they fail to realize that there are two […]