The days of cold calling are virtually over, replaced with a more intelligent approach to customer acquisition.
- Most people find sales calls intrusive. With caller ID, many people don’t even answer their phones anymore unless they know who is calling
- Usually, the person making cold calls dislikes them as much as the recipient
- Statistics show that conversion rates for cold calls are only about 2%
What is the purpose of cold calling?
Cold calling is the solicitation of prospects who are not expecting your call. It’s ‘cold’ because no upfront groundwork has been laid prior to making the call, so the recipient of your call is not engaged in your message. In short, it’s a hit and miss effort that takes more time to achieve conversion.
So, how do you engage a prospect and move the conversion process forward at a faster pace?
Well, given that cold calls have about a 2% conversion rate, compared to a 20% conversion rate for qualified leads, it makes more sense to concentrate resources on qualified leads. But, where can you find qualified leads who are ready to make a purchase commitment?
Introducing the intouch ACCELERATE Program
ACCELERATE is data-driven engagement marketing designed to speed customer acquisition. The program was conceived to greatly enhance your branding efforts, both in the amount of impressions you deliver and the manner in which you engage with your prospect.
The objective of ACCELERATE is to focus your marketing efforts only on those prospects that fit your ideal customer profile, and start establishing a relationship and build trust, prior to actual engagement. This inevitably leads to the solicitation of primed, qualified prospects, receptive to your sales call.
How the intouch ACCELERATE program makes the difference:
- Identifies the attributes of your ideal customer so the focus is only on those prospects who truly count
- Builds a database of prospects that fit your ideal customer profile including email addresses, LinkedIn accounts, and more
- Surrounds your prospect with brand impressions, using multiple engagement tactics to generate top-of-mind awareness to your brand name and brand message
- Acquires the insightful information you need to achieve conversion
We’d like to introduce you to the Accelerate Program. If you’re ready to move your customer acquisition efforts into high gear, contact intouch Business to arrange a personal meeting or a screen share.