Organic and paid search are tactics that achieve the same objective. Search Engine Optimization (SEO) fuels organic search results. Search Engine Marketing, which includes Pay-Per-Click (PPC) brings in paid results. Both get your message to potential clients. However, the effectiveness and cost of each, and the manner in which you deliver the message are quite […]
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Sometimes I just shake my head at some of the terms thrown about by marketers today. Specifically, I become frustrated over the terms “inbound” and “outbound” marketing. In the digital world, the focus revolves around inbound marketing. The old methods of direct mail, phone solicitation, face-to-face contact, and calls have been set aside as ineffective […]
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Depending on your industry and type of business, you could reap huge rewards from developing a holiday marketing campaign. After all, according to the National Retail Federation, consumer spending is expected to jump 4% during this year’s holiday season. Wouldn’t it be great if part of that money was spent on your products and services? “93% of all […]
Read MoreCustomer retention builds your business through relationship development. Finding new customers is both expensive and hard. The easiest way to maintain your business and continue to grow is to keep the customers you have. Trying to build on top of an eroding base is like building a house on sand. You need a strong foundation. In short, […]
Read MoreWhy Hyperlinks are a Good Thing If you’re using email as a tool to generate more business then you want to track the behavior of your email recipient. In order to do this, you need hyperlinks; not just any hyperlinks but those that tell you the specifics of what caught the recipient’s interest. Why? Because […]
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A Crazy Little Thing Called Testimonials According to Queen’s late (and amazing), Freddie Mercury, love is a crazy thing. But while love may be crazy, it’s wonderful for business if it comes in the form of reviews and testimonials! Talking about crazy, here’s a crazy stat that should catch your attention… A whopping 90% of […]
Read MoreYou write this amazing email. It’s been built around a sound marketing plan. The graphics are eye-catching and the content is superb. What a waste if it goes straight to someone’s spam folder! Here are 10 Ways to ensure email success without the spam. Email Success Without The SPAM! 1. Grab Their Attention With a Catchy […]
Read MoreThe blur of communications has progressed from letters and emails to texts, tweets, and Instagram pictures. Not only does email remain the communication tool of business, 68% of marketers say eNewsletters are the top email messages which help achieve their business goals.* It’s The Classic Form Of Remaining “Under The Radar” Rules come into play. Consider […]
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