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Headshot of Julian Aston, President of intouch
Dear Valued Customer,

Content marketing is the focus of this eNewsletter.

In order to dominate the search results and create a brand capable of winning over new customers, you need to generate engaging and informative content that’s both search and user-friendly.

Creating compelling content specifically designed around your brand and marketed to your target audience is the essence of great online marketing. Please read on for a quick description of this important marketing tactic, and some important next steps.

Yours in touch,

Julian Aston
How To Build Customers For Life: Download the Free eBook now!

What exactly is content marketing?

According to The Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

What’s the importance of content marketing?

Quality content should form part of all your marketing efforts:
  • Social media marketing: Content marketing should appear in all your postings.
  • Website: Load up your website with content to assist in correctly positioning your brand. Search engines reward businesses that publish quality, consistent content with more traffic. And that’s qualified traffic, because of the type of content for which they were searching.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • Sales materials and presentations: Use established content in the materials your salespeople use and in the presentations you provide them. It will ensure your entire team is consistently talking from the same page.
  • If you’re using E-books as lead magnets on landing pages fill them with the right content and see an uptick in contact form submission.
  • PPC: If you’re running PPC campaigns, you need great content to support them.

How do you create great content?

How do you create great content?
The word “valuable” best describes good content. Is your reader deriving benefit from your content? Look, there is so much content out there today delivered in so many forms, digital and otherwise, that your content just has to excel. And if you're wondering about the type of content that will interest your readers, ask them!
  • What aspect/s about what you can do for them are they most interested in?
  • What will benefit them most?
Once you’ve found out, start writing! There’s no time to waste!
How To Build Customers For Life: Download the Free eBook now!

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