intouchLogo_2020_RGB_355x150
  • About
    • Meet Us
    • Meet Our Team
    • Our Philosophy
    • View Our Work
    • See Our Results
    • Privacy & Cookie Policy
  • Services
    • Marketing Strategy
    • Content Marketing
    • Website Services
    • Data Marketing
    • Social Media Marketing
    • Search Marketing
    • Email Marketing
    • Paid Media
    • Design & Branding
    • Presentation Services
  • Get In Touch
    • Contact Us
    • Free eBook
    • Blog
  • (818) 699-1551

A Case Study In Focus Differentiation

How we helped the largest landscape insurance broker in the
west differentiate itself in a highly commoditized industry.

LCIS - intouch Business

Background

Since its inception over twenty-six years ago, LCIS and its Family of Companies has dedicated itself to helping the Green Industry grow and prosper. In addition to exclusive insurance programs, the LCIS Family of Companies offer many other valuable services created specifically for landscape contractors.

LCIS Logo

“The intouch Team has increased our awareness in the green industry and helped our business grow and prosper in challenging times. We rely on their expertise in all areas of marketing and view them as key business partners.” 

Kim Ayala, President/CEO, Landscape Contractors
Insurance Services, Inc.
KimAyalaPhoto_90x90

 

LCIS New Website Merged onto Tablet
LCIS Tablet

Work

Our initial industry research revealed that LCIS provided the best and broadest range of insurance and financial programs at the most competitive rates, supported by world-class service. Not only that, their eligible California based customers received unheard of annual rebates and an equity payment upon retirement. With this understanding, it was time to set in motion a broader and more consistent marketing and communication effort to let their world know they were here - and they were different.

Brand & Identity

Worn and tired would be the best way to describe the LCIS brand when we arrived at the table. But it gave us a chance to do some immediate and much needed revitalizing. So we took the original leaf and morphed it into the dimensional look it sports today. And our original tagline has evolved into “Member owned. Service Focused,” supporting the important re-positioning of the brand to that of “member,” as opposed to a “customer” orientation.

Success

LCIS continues to attain and exceed its retention and growth objectives, and now the largest landscape insurance broker in the west is reaching out nationwide to attain even more.

Visit lcisinc.com
LCIS banner2

Find out how we can put solutions
like these to work for you.

Get in Touch

intouch on Social

Email Signup

Sign up for tips and advice from marketing experts

intouchLogo_NoTag

intouch Business, Inc.
PO Box 8383 Calabasas, CA 91372
Tel: (818) 699-1551

Get in touch
intouchLogo_2020_RGB_Lg
Get in touch

About

  • Meet Us
  • Meet Our Team
  • Our Philosophy
  • View Our Work
  • See Our Results
  • Privacy & Cookie Policy

Services

  • Marketing Strategy
  • Content Marketing
  • Website Services
  • Data Marketing
  • Social Media Marketing
  • Search Marketing
  • Email Marketing
  • Design & Branding
  • Paid Media
  • Presentation Services

Communication

  • Contact Us
  • Free eBook
  • Blog
Back to Top

intouch Business, Inc. PO Box 8383 Calabasas, CA 91372 Tel: (818) 699-1551
Copyright © 2023 intouch Business, Inc.  All rights reserved.  Site design by INTOUCH.