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Building Relationships
For 75 Years

How we helped a well-established insurance broker maintain and
improve their customer relationships in a crowded, competitive space.

Tablet with Coughlin Insurance Website

Background

Since 1947, Coughlin Insurance Services has worked hard to make a difference in their customers' lives in ways that matter most to them. This 75-year old insurance broker is now a third-generation agency focusing on business and personal lines products. The way they see it, putting their customer first is good for business. Their philosophy: treat people well, meet their needs, do it with integrity and they continue doing business with you. In their words…”It’s not a slick marketing gimmick or special business plan. It’s the right way to develop a longstanding, trusting business relationship.”

Coughlin Insurance Logo White

“Our new website looks amazing in my opinion…I am very proud of its appearance. It will help us all deliver a very professional image to our customers and prospects. intouch has done a great job. We are also very “in touch” with our customers as they also manage our email and social media marketing efforts.”

Michael Coughlin, CEO,
The Coughlin Group, Larchmont, NY
Michael Coughlin Photo

 

Coughlin eNews and Social Media

Marketing Strategy

intouch has provided insurance brokers and program managers with marketing support services for over sixteen years. During that time we have built a clear understanding of the need to differentiate our clients in a highly competitive and crowded market. Coughlin takes a general and vertical marketing approach. Personal and business lines have been their mainstay for 75 years, but their more recent success in the food manufacturing and importing segment, and in construction and design, is their key differentiating factor.

Work

We knew how deep Coughlin was embedded in supporting their long standing customer relationships, so we developed a tag that said it all: “Relationship Driven Since 1947.” The new website we built for Coughlin says it all...it shows their strength through powerful visual and informative content. It demonstrates their presence in an exciting geography. It also promotes their team of people in order to convey their emphasis on excellent customer support through one on one relationship building. Last, but not least, ongoing promotion is focused on supporting their relationships through a consistent email and social marketing program - always with a view to promoting their products and services.

Visit coughinis.com
Coughlin Insurance Celebrating 75 Years of Service

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intouch Business, Inc.
PO Box 8383 Calabasas, CA 91372
Tel: (818) 699-1551

Get in touch
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Get in touch

About

  • Meet Us
  • Our Philosophy
  • View Our Work
  • See Our Results
  • Privacy & Cookie Policy

Services

  • Marketing Strategy
  • Content Marketing
  • Website Services
  • Data Marketing
  • Social Media Marketing
  • Search Marketing
  • Email Marketing
  • Design & Branding
  • Paid Media
  • Presentation Services

Communication

  • Contact Us
  • Free eBook
  • Blog
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intouch Business, Inc. PO Box 8383 Calabasas, CA 91372 Tel: (818) 699-1551
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