Building Relationships For 75 Years
How we helped a well-established insurance broker maintain and
improve their customer relationships in a crowded, competitive space.
Background
Since 1947, Coughlin Insurance Services has worked hard to make a difference in their customers' lives in ways that matter most to them. This 75-year old insurance broker is now a third-generation agency focusing on business and personal lines products. The way they see it, putting their customer first is good for business. Their philosophy: treat people well, meet their needs, do it with integrity and they continue doing business with you. In their words…”It’s not a slick marketing gimmick or special business plan. It’s the right way to develop a longstanding, trusting business relationship.”
“Our new website looks amazing in my opinion…I am very proud of its appearance. It will help us all deliver a very professional image to our customers and prospects. intouch has done a great job. We are also very “in touch” with our customers as they also manage our email and social media marketing efforts.”
| Michael Coughlin, CEO, The Coughlin Group, Larchmont, NY |
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Marketing Strategy
intouch has provided insurance brokers and program managers with marketing support services for over sixteen years. During that time we have built a clear understanding of the need to differentiate our clients in a highly competitive and crowded market. Coughlin takes a general and vertical marketing approach. Personal and business lines have been their mainstay for 75 years, but their more recent success in the food manufacturing and importing segment, and in construction and design, is their key differentiating factor.
Work
We knew how deep Coughlin was embedded in supporting their long standing customer relationships, so we developed a tag that said it all: “Relationship Driven Since 1947.” The new website we built for Coughlin says it all...it shows their strength through powerful visual and informative content. It demonstrates their presence in an exciting geography. It also promotes their team of people in order to convey their emphasis on excellent customer support through one on one relationship building. Last, but not least, ongoing promotion is focused on supporting their relationships through a consistent email and social marketing program - always with a view to promoting their products and services.
