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Headshot of Julian Aston, President of intouch
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Dear [subscriber:firstname | default:Valued Customer],

We try to bring you some interesting reading. This month we’re featuring billionaire Elon Musk’s extraordinary concept “To solve the problem of soul-destroying traffic,” in the form of a large network of tunnels that would fix traffic congestion. We urge you to read about “The Boring Company” (really!) and view a cool video on The
Boring Company site.

And there’s more, including “Why Marketers Must Keep Pace With Smart Technology,” how online dating is changing the nature of society. We appreciate your continued interest and look forward to working with you

Best,

Julian & Warren Aston
Boring Company

Why Marketers Must Keep Pace with Smart Technology

As connected smart devices become more skilled, marketers must take an active role in leveraging them to reduce friction in the customer journey. Since the time we lived in caves, man's basic needs have remained the same: food, shelter and security. We originally satisfied those needs with our bare hands. With the division of labor came services. Read More...

Building the Perfect Team

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Some years ago, Google conducted an extensive study on how to build the perfect team. After two years, and millions of dollars, they had collected data on almost every team within their company. Their goal was to find the recipe that would turn out a perfect team every time. If you want to grow your business in the coming year, then you need to build the perfect marketing team. To do that, let’s look at what the Google study found. Read More...

Google report on how its Waymo self-driving cars handle safety.

Self-driving vehicles hold the promise to improve road safety and offer new mobility options to millions of people. Whether they’re saving lives or helping people run errands, commute to work, or drop kids off at school, fully self-driving vehicles hold enormous potential to transform people’s lives for the better. Safety is at the core of Waymo’s mission—it’s why we were founded over eight years ago as the Google self-driving car project. Read More...

First Evidence That Online Dating Is Changing the Nature of Society

Dating websites have changed the way couples meet. Now evidence is emerging that this change is influencing levels of interracial marriage and even the stability of the marriage itself. Read More...

Set SMART Goals for Greater Profit

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Last month we posted an article about the need to plan out your strategic marketing plan for the new year NOW, rather than come in late to the game. However, many people find it hard to pinpoint what is an attainable and realistic goal. That is because they fail to realize that there are two types of goals, stretch goals and SMART goals. Read More...

PWC Estimated Kids Digital Ad Market will Reach $1.2B by 2019

PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC to release it as a standalone report. Some key points highlighted by the report: Read More...
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