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Headshot of Julian Aston, President of intouch
Dear [subscriber:firstname | default:Valued Customer],

“Niche marketing,” aka “Vertical Marketing,” aka “Program Marketing” is the main topic of our eNewsletter this month. Whatever you call this strategy, it's a powerful and intelligent way to market your product or service. Read THE ROAD TO UNTOLD RICHES: NICHE MARKETING.”

I chose the blog I wrote about “Positioning,” as our second article because whatever market you are targeting, in my opinion, you’ve got to nail your positioning because it’s a strong second element in your marketing mix after your product or service.

Finally, CLV...it’s the important concept that diminishes the importance of short-term costs in favor of long-term profits.

I hope you enjoy reading these articles as much as I enjoyed writing them.

Yours intouch,

Julian Aston

The Road to Untold Riches: Niche marketing

The Road to Untold Riches: Niche marketing
“Niche marketing,” aka “Vertical Marketing,” aka “Program Marketing”. The strategy may be known by a number of names, but it’s really just “smart marketing” when you choose to market into a particular niche. Why? Unless you have a large budget and have the operational power of a large company, marketing your product or service to a mass, undefined target can …
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The 5th “P” of marketing - and the most important?

The 5th “P” of marketing - and the most important?
Everyone who took 'Marketing 101' learned about the 4 “P’s” of marketing: Product Price Physical distribution Promotion But since you attended college, a fifth “P” has been added signifying “Positioning”...and it should take a leading place when developing your marketing strategy prior to working through price, physical distribution and promotion. After all, how can you determine the price, your channels …
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Customer Lifetime Value - What Is a Customer Worth?

ca large number of customers determines customer lifetime value
How much is a single customer worth to you? Is retention as important as generating new leads? To answer these questions you need to consider the lifetime value of your clients. To determine Customer Lifetime Value means to calculate how much profit you can expect from a single client over their lifetime. Granted, there is no way to accurately predict …
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