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Headshot of Julian Aston, President of intouch
Dear Valued Customer,

A spirited discussion during a networking session the other morning helped me realize, once again, the importance of email. In my article below entitled "Email: What's old is new again," I am stressing the importance of email on the back-end...after all, if email can be used to help automate the back-end function, the more time you and your team will have to stay in touch with opportunities,

I published the second article, "The 6 Focus Areas For Strategic Marketing" two years ago, but the message is just as relevant today. Read on...

Finally, it's a sad day for the marketing profession when tactics we all use everyday are used for nefarious means. As marketers we need to fight against this type of negative behavior that has terrible consequences. I lament the fact in the article below entitled "Nefarious Marketing: The tactic has never looked so bad."

Let me know if something resonates and how we can collaborate to grow your business.


Yours intouch,
Julian Aston

What’s old is new again…

email marketing
A spirited discussion during a networking session this morning helped me realize, once again, the importance of email...and yes, the ‘front-end’ emails like eNewsletters, promotional messaging, welcome and referral emails are all key, but today, more than ever, ‘back-end’ emails are equally as important. What are ‘back-end’ emails? They could be considered follow up emails, including drip campaigns sent as …
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The 6 Focus Areas for Strategic Marketing

The 6 Focus Areas for Strategic Marketing
In order to build your business and grow your customer base, you really need a strategic marketing plan. To make the plan effective, make sure to integrate all of your marketing efforts in one overall strategy. Ideally, each tool should play off another. Together they work hand-in-hand, to produce a better return on your investment. The goal of such …
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Nefarious Marketing: The tactic has never looked so bad

Nefarious Marketing: The tactic has never looked so bad
I believe marketing to be an admirable profession, reaching out to the consumer or to businesses with messages that, however contrived they may be, minimally deliver some value along the way. Not so with what I think of as “nefarious marketing” techniques. Ones that take advantage of or attempt to change behavior. One doesn’t have to look too much further …
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