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Headshot of Julian Aston, President of intouch
Dear [subscriber:firstname | default:Valued Customer],

If your deal flow is diminishing or starting to dry up, you might be utilizing "Push" marketing tactics rather than "Pull." It's time to stop before your message doesn't resonate with your target audience at all. Read my blog post and it should all make more sense.

I'm also sharing an interesting article from Deloitte. It talks to how a swirl of economic and marketplace dynamics is influencing consumer behavior.

Last, but not least, please read my post entitled “The Importance of Mentorship: Giving is even better than getting.” My very positive experience in providing mentorship is what drove me to write this article. I hope it rings true for you, too.

Yours intouch,

Julian Aston

Marketing: Why You Should “Pull” Rather Than “Push” (and Skyrocket Your Results)

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Adopt an attitude of deference and demonstrate much greater patience…

The days are gone when you can push your sales message out to your target audience in a manner and using verbiage and visuals that would, in today’s marketing environment, be deemed “pushy” at best. In addition, using follow-up approaches from any resulting inquiries that smack of aggressiveness, like: “I’m following up on your inquiry to see if you’re ready to make a deal, blah, blah, blah…” don’t work either. They just turn the inquirer off. Read More...

The consumer is changing, but perhaps not how you think

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The consumer is changing. They are more capricious and less loyal. They have less time but are more conscientious. They shy away from stores and prefer experiences over products. Today’s consumer is an entirely different animal—and unrecognizable from their peer from the good old days. Read More...

The Importance of Mentorship: Giving is even better than getting

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According to a survey by the American Society for Training and Development, seventy-five per cent of executives say mentoring has been critical to their career development.

We all need mentors. Guiding lights who push us to think or act in different, more aspirational ways. I was no different. I needed a mentor to accelerate my growth, help me think through issues and opportunities I had never encountered. Take me under their wing and prepare me for (hopefully) greatness. Read More...
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