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In my last blog, I quoted from HubSpot’s recently issued “State of Inbound 2018” Report wherein they ask respondents what their company’s top marketing priorities will be over the next 12 months. 61% of the respondents said generating traffic and leads was their #1 marketing challenge, which I addressed in our eNewsletter last month. See it here.
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This month’s eNewsletter is focused on techniques that will increase the all-important conversion rate. After all, 69% of marketers prioritized converting leads into customers as their #1 marketing priority. Please read on…
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Map Out A Well-Segmented, Dynamic Email Strategy
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So your marketing campaign was successful and leads have been generated. If you thought that was hard enough, now comes the really hard work entailed in converting your leads into customers. But here’s some good news...mapping out a well-segmented, dynamic email strategy with a focus on analyzing data to find patterns and insights that indicate a propensity to convert, will …
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Utilizing Email As The Primary Tool To Help Automate Conversion
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Naturally, conversion will require the involvement of your salesforce and a combination of marketing and sales techniques. This article focuses on how making email your primary marketing tool will help you automate this task. Here are two examples: Inquiry Responders When you receive an online inquiry all you know is that it’s someone shopping for your product/service. What converts this …
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After Conversion
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And then later, after conversion... A Welcome Series Send a series of welcome messages to new customers and you’ll see measurable sales increases when they up-sell and cross-sell themselves. eNewsletters and Holiday eCards An email newsletter is used to inform your audience about the latest news, tips, or updates about your product or company. They come in many forms, designs, …
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