You write this amazing email. It’s been built around a sound marketing plan. The graphics are eye-catching and the content is superb. What a waste if it goes straight to someone’s spam folder! Here are 10 Ways to ensure email success without the spam.
Email Success Without The SPAM!
1. Grab Their Attention With a Catchy Subject Line
For a great example of a catchy headline, check out the short headlines at CNN.com. You want to make sure you don’t use more than seven well-chosen words. They should be words that make you want more. This is key: no interest = no opening. Read more
2. All Content Should Be Relevant
Once you’ve grabbed someone with a headline, don’t let them down with irrelevant content. Make it interesting and pertinent. Read more
3. Less is More! Don’t Write Too Much
Make sure there are more images and less copy. Use hyperlinks to take them to more relevant content. Read more
4. Hyperlinks Are Very Important to Email Success
If you want to track your customer’s behavior, then make sure you include hyperlinks in your email to identify the recipients’ area of interest. Read more
5. Quality vs Quantity – Don’t Send Too Many Emails!
Think of your own habits. When someone sends you endless email you quit opening them. Even worse, you opt out. That’s not an option!
6. Have a Strategy! Send Your Email at the Right Time
As experts, we recommend that B2B email is deployed Tuesday-Friday, typically at the very beginning of the day. When it comes to B2C email, we have found it best to deploy on a Friday in the latter part of the day. How do you know what’s right? Like all good marketers, we TEST, TEST, TEST! We’ve got all the data to inform us when your message best resonates. Read more
7. Build a Solid List for Email Success
If you have customers and prospects, then that’s who should get your emails – although you may want to be more specific about what message is deployed and to whom. You may also include your networking partners and business colleagues. A list of press contacts, trade show attendees and the members of your Rotary Club or trade association. Always send emails to the people who have shown an interest in your company and who have subscribed to receive your emails. Purchased lists are out of the question. They are not only unwanted and illegal SPAM, they can be damaging in other ways, too.
8. Deliverability Is the Key
Send email consistently from the same email address. If you don’t use the same email that was previously accepted, you could face rejection. Read more
9. Email Should Always Be Part of a Long-Term Campaign Strategy
If you want email success you need a strategy. Try combining it with other marketing tactics: as a follow up to a search engine inquiry, even direct mail. Read more
10. Invest in Your Marketing Strategy
You spend your time developing your product. Let us help you come up with an effective strategy for marketing it to your customers. A small investment can return big dividends. Contact Us for a list of ways we can help!
