Visual features 9 jigsaw puzzle pieces in a 3 X 3 quadrant. Each puzzle piece is blank except for the red one in the middle names “Strategy,” indicating that strategy must be at the center of it all, whether inbound or outbound marketing.

Combine Inbound & Outbound Marketing for the Best Results

By Julian Aston / November 10, 2016 / 5 Comments

Sometimes I just shake my head at some of the terms thrown about by marketers today. Specifically, I become frustrated over the terms “inbound” and “outbound” marketing. In the digital world, the focus revolves around inbound marketing. The old methods of direct mail, phone solicitation, face-to-face contact, and calls have been set aside as ineffective […]

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Holiday marketing campaign image to promote search engine marketing by intouch business as a key marketing tactic.

Holiday Marketing Campaign – Make Sure You Know Your Target

By Julian Aston / October 28, 2016 / 1 Comment

Depending on your industry and type of business, you could reap huge rewards from developing a holiday marketing campaign. After all, according to the National Retail Federation, consumer spending is expected to jump 4% during this year’s holiday season. Wouldn’t it be great if part of that money was spent on your products and services? “93% of all […]

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