In the marketing game, the key to staying ahead is understanding your audience’s online behavior. This insight is not just for tech whizzes; it’s a game-changer for every savvy business leader. We wrote this article, “Maximizing Website Success with Google Analytics,” to navigate you through this. It’s about turning data into strategy, ensuring your website […]
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Do you remember the last time you committed to making a purchase of something without ensuring it had a decent quantity of firmly positive reviews, plus four or more stars denoting further approval? I was going to write a story about the importance of reviews and associated stars in terms of the online shopping experience, […]
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I believe marketing to be an honorable profession, reaching out to the consumer or to businesses with messages that, however contrived they may be, minimally deliver some value along the way. Not so with what I think of as “nefarious marketing” techniques. Ones that take advantage of or attempt to change behavior. One doesn’t have […]
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It used to be that companies would send out the same message to each of their customers. As time went on, they realized that grouping their customers made it easier to target their message. This made for more relevant and profitable campaigns. The by-product of this turned out to be an increase in customer retention […]
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