Navigating the world of business profits can often seem like a complex maze. How can you effectively increase profits without sacrificing the quality of your offerings or straining your resources? The key lies in a concept that’s often overlooked – Customer Lifetime Value (CLV). This principle takes you beyond the transactional view of customer relationships […]
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It used to be that companies would send out the same message to each of their customers. As time went on, they realized that grouping their customers made it easier to target their message. This made for more relevant and profitable campaigns. The by-product of this turned out to be an increase in customer retention […]
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