Account Rounding: The Best Growth Strategy For Your Agency?

By Julian Aston / November 1, 2021 / 0 Comments

According to a Deloitte study, 60% of insurance consumers feel like their insurance agents don’t offer any value after the initial policy purchase. …but the average Independent Agency writes only 1.3 policies per client. On average, single-policy accounts stay with an agency for only three years. …but change that to two policies and they stick […]

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insurance company sign

Account Rounding Increases Insurance Revenues

By Julian Aston / August 7, 2021 / 5 Comments

When it comes to increasing insurance revenues, make sure you pick the “lowest hanging fruit” first.  The perfect opportunity exists to cross-sell or up-sell your present customers. All you need to do is implement a tactic called account rounding. What is account rounding? It’s one of the most effective, but underutilized sales and marketing tactics […]

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Account Rounding: 5 Necessary Ingredients

By Julian Aston / August 7, 2021 / 1 Comment

Last year I wrote about the importance of Account Rounding to increase insurance revenues. Since then we have continued to refine the idea of account rounding and we’ve learned valuable information regarding how you can best use account rounding to help build your book of business.  To help you understand how this tactic can work […]

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ca large number of customers determines customer lifetime value

How Important Is It To Retain a Customer? Calculate Their Value.

By Julian Aston / April 8, 2021 / 9 Comments

How much is a single customer worth to you? Is retention as important as generating new leads? To answer these questions you need to consider the lifetime value of your clients. To determine Customer Lifetime Value means to calculate how much profit you can expect from a single client over their lifetime. Granted, there is […]

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The Importance of Creating Marketing Personas

By Julian Aston / January 20, 2021 / 0 Comments

To build Customers for Life, you need to start by creating Marketing Personas. The why? The how and some action steps. In short, it’s really all about the data – how you collect it, analyze it and use it.  What exactly is a Marketing Persona? Think of it as a semi-fictional representation of your primary […]

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brand recognition intouch Business Burbank CA

How to Develop Brand Recognition for Your Insurance Agency

By Julian Aston / March 19, 2018 / 0 Comments

According to an industry study by Deloitte, in the United States, the world’s biggest insurance market, the property and casualty (P&C) sector is building upon a strong 2018 in which the industry saw net income soar 66 percent to US$60 billion, thanks to a 10.8 percent boost in net premiums written and nearly breaking even […]

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coins representative of a unique value proposition

3 Brilliant Ways To Communicate Your Value Proposition

By Julian Aston / March 24, 2017 / 3 Comments

Competition within the insurance industry is fierce. There are over 150 different general insurance companies listed by Wikipedia. Each of those companies employs tens of thousands independent agents. Allstate, alone, lists over 15,000 agents. So, how do you stand out from the crowd? The best way to set yourself apart is to determine your value […]

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What’s in Store for Your Insurance Business?

By Julian Aston / March 10, 2017 / 3 Comments

I spent the ‘90’s as a business consultant serving small to medium sized businesses in North America. During that time I collaborated with insurance business owners and leaders to develop business plans and presentations, countless times. Sometimes, I was also responsible for scouting for funds, business partners, new clients, and more.  During my consulting years […]

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