Last year I wrote about the importance of Account Rounding to increase insurance revenues. Since then we have continued to refine this idea of account rounding and have learned valuable information on how you can use account rounding to increase your business. To help you understand how this tactic can work for you, here are […]
How to Develop Brand Recognition for Your Insurance Agency
One study of the insurance industry found that in 2012, roughly 38,500 insurance agencies were operating in the United States. With that much competition, how can insurance brokers and agents get ahead in what has become such a highly-competitive industry? That’s a question we will address in this article on How to Develop Brand Recognition for Your […]
3 Brilliant Ways To Communicate Your Value Proposition
Competition within the insurance industry is fierce. There are over 150 different general insurance companies listed by Wikipedia. Each of those companies employs tens of thousands independent agents. Allstate, alone, lists over 15,000 agents. So, how do you stand out from the crowd? The best way to set yourself apart is to determine your value […]
Account Rounding Increases Insurance Revenues
When it comes to increasing insurance revenues, make sure you pick the “lowest hanging fruit” first. The perfect opportunity exists to cross-sell or up-sell your present customers. All you need to do is implement a tactic called account rounding. What is account rounding? It’s one of the most effective, but underutilized sales and marketing tactics […]
Vertical Marketing: Are You Ready To Take the Plunge?
What do we mean by vertical marketing? Visualize your marketing model as the root system beneath a tree. The trunk is the broad category of your industry, which then gets subdivided into narrower branches. These branches might be your specific services or product categories. For each branch, you have an ideal customer. Vertical marketing targets these […]
