Mastering digital marketing metrics and elevating your business using KPI tracking is essential to your online success.

Mastering the Art of KPI Tracking

By Julian Aston / February 22, 2024 / 0 Comments

Elevating Your Digital Presence Navigating the complex world of digital marketing metrics and Key Performance Indicators (KPIs) is crucial for business owners seeking to optimize their online presence and drive growth. This article, “Mastering the Art of KPI Tracking,” strips away the complexity, offering a clear and straightforward approach to understanding and leveraging these critical […]

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A collage of many denominations of US dollar bills to indicate customer lifetime value

Maximizing Profit: The Importance of Customer Lifetime Value

By Julian Aston / May 29, 2023 / 0 Comments

Navigating the world of business profits can often seem like a complex maze. How can you effectively increase profits without sacrificing the quality of your offerings or straining your resources? The key lies in a concept that’s often overlooked – Customer Lifetime Value (CLV). This principle takes you beyond the transactional view of customer relationships […]

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