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Headshot of Julian Aston, President of intouch
Dear Valued Customer,

Happy new year and welcome to the third decade in the 21st century!

In 2019, Internet media accounted for half—49.6 percent—of U.S. ad spending, according to the December 2019 forecast from Publicis Groupe’s Zenith. The remaining half of spending was divvied up among TV and a shrinking pool of other media. In short, if you haven’t already adopted digital marketing tactics wholeheartedly into your mix, you’re way behind.

As for us, we've stepped up the number and type of digital services we're providing to include everything from influencer marketing to reputation management. See our website for all the details.

Looking forward to a great new year and decade ahead!

Yours intouch,

Julian Aston

Internet Media’s Share of U.S. Ad Spending Has More Than Tripled Over The Past Decade

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In media spending, it’s the halves and the half-nots. Internet media this year accounted for half—49.6 percent—of U.S. ad spending, according to the December 2019 forecast from Publicis Groupe’s Zenith. The remaining half of spending was divvied up among TV and a shrinking pool of other media. Ten years ago, the internet accounted for just 15 percent of ad spending, far less than what was spent on TV and newspapers.
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Amazon Wishes Upon A (Marketing) Star

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Do you remember the last time you committed to making a purchase of something without ensuring it had a decent quantity of firmly positive reviews, plus four or more stars denoting further approval?
I was going to write a story about the importance of reviews and associated stars in terms of the online shopping experience, but then I visited the new Amazon 4-Star physical store.
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Use targeted online media to drive inquiries

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Buy a visit to your site or product offering? That's what paid search is all about - but it's much more. Whether you're using google to attract a visit, bing, amazon or the others, today it's all about the search. But that's simply the beginning because attracting a qualified lead doesn't equate to actually capturing them. And if you don't capture a solid percentage of search initiated leads, you won't ultimately attain a conversion, i.e., a new customer who has made a purchase.
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